Task 2: Advertisement Research

March 7, 2010

This is a Prodigy poster advertising a gig that the band was performing in. The theme of the advert is in the same format as the CD album cover for this particular album – this continues on the theme so that the advert can appeal to fans.  The advert states clearly a special guest that will be appearing – the name is shown on a slant in some almost digital font which could be a brand of Dizzee Rascal. The colour scheme is very similar, using orange/yellow/red maybe to make the advert as eye catching as possible. The dates are displayed clearly on the left hand side, also slanted the same as the supporting artist. This slant draws the eye to the non symmetrical style of the poster. None of the text overpowers the image also, as the dominant image is central and not obstructed by anything else.  Although the text is slanted, it is in equal measures on either side of the main focus image.  This creates a symmetrical feel and consequencely makes it easy for the audience to read.

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